On Saturday morning the latest issue dropped on my doormat. Now I don't subscribe and I don't - currently - advertise in this mag Some of the reasons will become apparent.
The "Special subject" for this issue is the Duke of Marlborough so I expected to find info on John Churchill and his campaigns- well I did , sort of ,but very diluted and lightweight even by magazine standards- now I don't expect a full detailed biography but I do tend to expect -in a magazine for a supposedly literate audience- more space given over to actual text than pictures. A bit less obvious product placement might be nice too.
Once past the Marlborough articles- which were all pretty short and two almost identical Flames of War pieces on the Pacificwe had more than enough fantasy - Oh dearie me a long article on various takes on Mad Max- and violent car racing games- how is that a "wargame"?? - but of its type well done and some stuff on Frostgrave - which is yet another identikit skirmish game. However that is not to the point . My problem with this mag is not what is contains- thats a matter of taste but how it is presented. WI does not speak to its audience it shouts at them. Its style is very White Dwarf- though perhaps not quite as loud- a couple of WW1 articles were in there too but once again had the same "corporate look" as all the other pieces- even down to the presentation of the models. Though the piece on the Siege of Kut wasn't bad at all . Its getting harder and harder to tell one Mafia outfit from another. Once you get past the eye candy and product placement there IS some readable stuff there. Most notably a piece on Ospreys "En Garde" - which being a one time fencing enthusiast- still have my 17th century swords- repros of course -interests me rather more than somewhat. One I'll have to pick up - the lad had read the manuals but again I had to get past the samey -gamey look of the piece to get to the rather useful meat within.
Perhaps WI just needs to turn the amp down a bit so you can hear what they are saying above the white noise of the eye candy .....